Creative Direction
A creative brief may launch a project, but distilling the brief, inspiring creators, and delivering persuasive, revenue-generating, relationship-building assets is where I come in and where my marketing side meets creative to hit the ground running.
Whether developing 360 campaigns—including ads, social posts, emails, landing pages, ecomm assets, and retail pallets—or stand-alone assets for promos and testing, creative direction ensures proper and effective execution of creative strategy, together with messaging and storytelling.
Natural Vitality Stress Awareness Month Campaign
Natural Vitality Back to School Campaign
Prime Day Assets
Great prices aren’t the only way to economize with Prime Day. My team created “rip and repeat” templates that led to stellar results in consecutive years. With clear, direct creative across brands and funnels, we turned a high revenue-generating event into high profits with little effort. Love the efficiency.
Amazon Storefront for Prime Days